Having been required to attend a weekend strategic management strategy weekend (Swallow Hotel Group business strategy planning weekend, all year round break) in the mistaken understanding that I was Tristram O’Vigilant, head of direction of our supermarket chain, I attended to find that moving the coffee to another, distant shelf, our store increased it exposure of it’s exotic food range, to wit ‘Sardine d’ouil avec lemon slice’ by 26% as consumers were bamboozled by the switch in locations. I am thinking of retraining as management.